We proudly unveiled our 3rd powersports site today with the launch of ATV.com. The ATV market has been growing at a crazy pace the last few years, and according to industry reports is now LARGER than the motorcycle market. I was a little shocked to hear that statistic at first too, but once we dove a bit deeper into the market, we realized just how big it really was.
We are excited to have a site that I think looks better than the competition, has great content, and with the industry-leading domain name. Having just gotten back from PubCon, all the marketing and SEO in the world won't give you the name-brand recognition, SEO-value, and type-in traffic that ATV.com gives us. The domain is worth millions - if not more. We promise it to use it to its full potential.